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Credit union grassroots advocacy - from your browser to your legislator.

Join the CU Nation today
The CU Nation is how your credit union gets heard in Ottawa and closer to home.It’s a coordinated, grassroots advocacy network that leverages the strengths of the credit union system – our local connection, our expertise and the credit union difference – to build pro-credit union relationships with your legislators.The CU Nation advocacy network is a joint partnership between Credit Union Central of Canada, the provincial and regional credit union centrals and Canada’s credit unions.
You don’t need to care about polls or legislation. You just need to care about your credit union. You don’t need to talk politics. You just need to talk about your job.The CU Nation is directors, CEOs, commercial lending officers, HR and marketing staff, tellers and just about everyone else you work with - people who care about their credit union and want to share their story.
Grassroots advocacy was made for credit unions. The strengths that keep more than 5 million member-owners coming into our branches each and every day are the same strengths that help us connect with legislators.
  • Local – we work at the community level, just like legislators.
  • Expertise – we understand the financial needs of our members and communities.
  • The credit union difference – what we do is distinct because as 100% locally-owned, Canadian co-operatives we are committed to service ahead of profit and give back to our communities in a variety of ways.
Grassroots advocates are already connecting, communicating and building relationships with their local legislators. So can you.

Why grassroots advocacy makes a difference

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Grassroots advocacy is effective in that it includes opportunities for member owners to engage in the issues affecting their credit union. Because it focuses on members who are also part of the electoral process, it increases the likelihood that elected officials will pay attention.

Russ Siemens, President, SaskCentral
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Grassroots advocacy is important to increase MPs’ understanding of the credit union system. Individually and through the CU Nation we can find champions in government who are supportive of credit unions and who want us to succeed well into the future.

Steve Richard, Chief Executive Officer, Teachers Plus Credit Union
CU Nation is open to all credit union employees and directors